BOOST YOUR LOCAL BUSINESS
WHAT IS LOCAL SEO
IT IS A SET OF TECHNIQUES AIMED TO GET YOUR BUSINESS APPEARING VISIBLE ON GOOGLE TO SEARCHES MADE BY USERS IN YOUR AREA OF INFLUENCE.
WHAT CAN LOCAL SEO DO FOR YOUR BUSINESS
LOCAL SEO CAN HELP YOUR BUSINESS TO APPEAR IN MORE SEARCHES FROM USERS AND THEREFORE GET MORE CALLS AND VISITS TO YOUR BUSINESS.
IMPROVE YOUR BUSINESS WITH LOCAL SEO
WHY YOU SHOULD INVEST IN LOCAL SEO
Every day of the year millions of searches are carried out on Google that have a local intention, which means that they are solved locally, offline.
An example of this is when someone searches for «Gardener in Elche«, they do not want to know how many gardeners there are, what really happens is that they need one and Google offers a few to call in a list of 3 businesses accompanied by a map.
Trying to get calls from those customers who are looking for the products or services that you offer in your area, you are really competing against companies that offer the same as you in your area of influence.
In other words, it is moving the battle for customer acquisition to the online field, which is logical knowing that everyone has been searching the internet for a long time.
If there is a reason that should convince you to invest in local SEO, it is to know that your competition, which we talked about in the previous point, is not doing anything to boost their business on the internet, beyond, perhaps, having an outdated web page and probably poorly built.
Knowing that with a certain investment, greater or lesser depending on the possibilities of each one, one can take their business to the next level should be a compelling reason to take the step and invest in local SEO.
WHICH KIND OF BUSINESSES SHOULD DO LOCAL SEO
Those who receive customers
We are speaking about businesses like bars, restaurants, hairdressers, jewelers and many others.
Those who visit customers
We are referring to builders, gardeners, electricians, pest control companies and others.
Those who attend customers online
In this case we are referring to professionals such as lawyers, psychologists or teachers who can carry out their function by telephone or videoconference.
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